The South Carolina Hospital Association (SCHA) launched a new initiative in the fall of 2023 to support the healthcare workforce by transforming the work experience. Called WHY, the initiative aims to identify and find solutions for systemic, root causes of healthcare worker burnout, disengagement, and turnover. The brand name is an acronym that stands for “Work, Harmony, You.” As the tagline implies, WHY seeks to restore harmony to the relationship between work and the people who do it.

WHY was chosen for the name in part because the word resonates with the workforce. Healthcare is a challenging career that people choose because they want to make a difference and help others. That’s their “why.” SCHA’s goal is to protect the “why” by elevating healthcare worker voices and fostering a spirit of partnership between hospitals and their employees.